StrikeTru to speak about Product Information Management at Catalyst Americas 2016

7/04/2016 | by striketru

Vik Gundoju will be speaking about Product Information Management (PIM) at ChannelAdvisor’s Catalyst Americas 2016, an influential annual e-commerce conference taking place April 11-13 at the Aria Resort & Casino in Las Vegas. ChannelAdvisor has recently announced that top branded manufacturers like Deckers, Hoover, Johnson & Johnson, Samsung and Whirlpool EMEA are attending Catalyst Americas 2016 and participating in the conference’s Brands track. Catalyst offers brands and retailers an opportunity to network with peers and hear valuable keynotes from some of the top influencers and visionaries in e-commerce.

The theme of Catalyst Americas 2016 is “E-Commerce, Future-Proofed.” This year’s agenda will be broken into three tracks: Brands, Focus and Innovate. The Brands track will cover how recent e-commerce innovations are affecting the way brands sell online. Vik will be making the case for why branded manufacturers must deliver high quality content to their retailers and establish a strong digital presence for revenue, cost, and brand benefits. He will discuss the typical barriers to publishing great content, and why Product Information Management tools are essential to overcome those barriers. He will talk about how brands can leverage best practices in PIM to transform their legacy operations so they can deliver consistent and high-quality content across all channels.

For more information about the event, please visit the conference website.