Modern Commerce, Built on Better Data

Delivering AI-ready commerce, richer product discovery, and efficient workflows.

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Commerce Specialists
with Deep Product Data Expertise

StrikeTru helps companies modernize commerce ecosystems — from platforms and integrations to the product data that powers every buying experience.

We work with companies that are launching new ecommerce or product data initiatives, scaling existing commerce platforms, or looking to improve how product information is managed and flows across data sources, systems, and channels.

What makes our approach different is our strong foundation in product data and PIM/PXM/DAM. We understand that successful commerce experiences depend on accurate, scalable, and well-structured product information.

By combining commerce expertise with product data strategy and implementation, we help clients deliver AI-ready digital experiences and operate more efficiently.

Industry Experience
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Clients Globally
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A Practical Partner for Commerce Transformation

Many organizations invest in commerce and PIM platforms but struggle with the complexity of implementation, migrations, integrations, and product data readiness.

StrikeTru helps bridge that gap.

Our team works across the full commerce stack — ensuring platforms, data, and systems work together to support growth.

Commerce First. Data Driven

At our core, we are a commerce and data services firm.

We help companies design, implement, and improve the systems that power digital selling — including ecommerce platforms, product information management, and connected data ecosystems.

Our expertise in product data allows us to solve one of the most common challenges in commerce: ensuring that product information is accurate, consistent, and ready to scale across every channel.

Our Journey

From Strategy to Implementation

StrikeTru combines strategic thinking with hands-on delivery. We partner closely with our clients to understand their commerce and data goals, align the right technology platforms, and execute implementations that drive measurable results.

Our teams support companies at different stages of their commerce and data journey — from early platform adoption to large-scale digital transformation initiatives.

Integrated delivery team that prioritizes execution above all else

Proven frameworks that delivered many real-world commerce and data projects

Long-term thinking, with quick wins and not short-lived fixes

Leadership

StrikeTru is led by a team specializing in digital commerce and PIM platforms and the product data that powers them.

Vik Gundoju

Founder & CEO

Vik Gundoju

Commerce and technology entrepreneur with 20+ years of experience delivering data and digital commerce solutions for enterprise and mid-market organizations across industries.

Sareen Gogi

Managing Director, APAC

Sareen Gogi

Global leader in data, analytics, and technology transformation with 20+ years of experience scaling teams, driving delivery excellence, and leading regional growth across APAC, the US, and India.

Sri Reddy

Director, Operations

Sri Reddy

Operations and delivery leader with 20+ years of experience overseeing execution across manufacturing, wholesale, and eCommerce, with a focus on efficiency, quality, and scale.

Samad Salman

Sales & Operations Manager

Samad Salman

Sales and operations professional with 10+ years of experience driving go-to-market execution, process optimization, and cross-functional coordination between sales, marketing, and delivery teams.

Lekha C

Implementation Manager

Lekha C

Implementation leader specializing in PIM, DAM, eCommerce, integrations, and large-scale data migrations across leading commerce and content platforms.

Muneer Saif

Implementation Manager

Muneer Saif

Hands-on implementation manager with strong experience in PIM, DAM, commerce platforms, and system integrations, focused on scalable setups and automation.

Samuel Annepogu

QA Manager

Samuel Annepogu

Quality assurance leader with extensive experience building testing strategies, improving QA processes, and ensuring reliable, high-quality software delivery.

Sudhir Medi

VP, Product Development

Sudhir Medi

Enterprise architecture and product development leader with 20+ years of experience designing scalable, API-driven, and cloud-based software solutions.

Chandran D’Souza

Director, Integrations

Chandran D’Souza

Integration and migration specialist with 15+ years of experience delivering complex, enterprise-grade data, asset, and commerce system integrations.

We help companies build the foundation to grow, adapt, and compete in modern commerce.