Five Ten Manufacturer Case Study

Five Ten is an American manufacturer of outdoor and athletic footwear, and a leading brand in the technical outdoor and action sports markets. Founded in 1985, the company is one of the top-selling climbing shoe manufacturers worldwide.

Five Ten realized that their product data team was spending an excessive amount of time gathering product content from multiple systems and spreadsheets in order to update content on its e-commerce websites and digital marketing platforms.

FiveTen uses PIM to efficiently manage product content and sync it with global ERPs, and B2C and B2B commerce websites.


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