Press – Market America | SHOP.COM goes live

StrikeTru announces Market America | SHOP.COM goes live with Akeneo Product Information Management (PIM) solution to speed up product releases on its eCommerce websites

HOUSTON, Texas, Dec. 17, 2015 /PRWeb/ — StrikeTru, a PIM & MDM consulting company and Akeneo’s preferred Solution Partner in the US, has announced that its client Market America | SHOP.COM has gone live with the Akeneo PIM solution. Market America uses Akeneo to manage and release products to its multiple eCommerce websites including SHOP.COM, a popular online marketplace. Market America offers high-quality, exclusive branded products across multiple categories ranging from health and nutrition, to skin-care and anti-aging, to cosmetics, to pet care. Market America serves customers around the world, and has operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom, Mexico, Spain and Singapore.

To support its strategic digital initiatives, Market America wanted to develop best-in-class PIM capabilities and was faced with a build-versus-buy decision. StrikeTru assessed Market America’s requirements and validated that Akeneo would be a good fit and provide a very intuitive, accessible, and flexible PIM system that represents a lower total cost of ownership.

Akeneo PIM, designed specifically for internet retailers, is an intuitive and robust web-based platform that helps global teams collaborate effectively, speed up their product content and digital asset workflows, and reduce costly data errors. Being an open source PIM, Akeneo benefits from wide user adoption and a community of contributing developers. Customers benefit because the software is more robust, and new features and connectors to popular eCommerce applications are released frequently.

Jon Vivers, VP Search and Analytics of Market America | SHOP.COM, said, “The Akeneo PIM system is central to Market America’s ongoing digital drive to deliver rich, accurate, and timely product content to  our customers globally. With Akeneo PIM, we can create, collect, and syndicate rich, localized product content to our various eCommerce websites faster than before”. “Updating product content in Akeneo PIM takes 10 minutes compared with the 30 minutes it took in the old system”, said Rebecca Eckenroth, a Health & Nutrition Product Manager in Market America.

“We are excited to be working with one of the leading global Internet Retailers, and look forward to helping them extract greater value from their investment in Akeneo.” said Vikram (Vik) Gundoju, Partner at StrikeTru. “Akeneo will drive significant efficiencies as Market America continues to leverage Akeneo for other related purposes including translated content and digital asset management, and print catalog automation.” 

About Market America, Inc. & SHOP.COM

Market America, Inc. is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, NC, the company was founded in 1992 by President and CEO JR Ridinger and has generated $6.4 billion in accumulated sales. Market America employs nearly 750 people globally with operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom, Mexico, Spain and Singapore. Through the company’s shopping website, SHOP.COM, consumers have access to over 80 million products, including Market America exclusive products and thousands of top retail brands. Internet Retailer has ranked SHOP.COM #64 in the 2015 Internet Retailer Top 500 Guide and the 18th fastest growing Internet Mobile Retailer. In 2015, Market America | SHOP.COM introduced the revolutionary Shopping Annuity ™ enabling consumers to convert spending into earning. By combining Market America’s entrepreneurial business model with SHOP.COM’s powerful comparative shopping engine, Cashback program, Hot Deals, ShopBuddy™, social shopping integration and new Shopping Annuity ™, the company has become the ultimate online shopping destination.

For more information: or http://www.SHOP.COM

About Akeneo

Akeneo develops and markets Akeneo PIM, an open source PIM system designed for retailers, manufacturers, and distributors looking for efficient answers to their multichannel needs. Their mission is to help companies grow their online businesses by simplifying and speeding up how product data is managed and synchronized with multiple sales channels. Akeneo PIM is designed for marketers and other business users, and is flexible enough to be integrated with any third party application including ERP, eCommerce, and WCM applications. Akeneo is a leading vendor in the open source PIM market, and has been installed over 12,000 times in 165 countries.

For more information, visit

About StrikeTru

StrikeTru, located in Houston, TX, is a boutique consulting company with expertise in implementing Product Information Management (PIM), Master Data Management (MDM), and Content Management solutions. StrikeTru works with companies looking to transform themselves into full digital businesses by helping select and/or implement the right PIM, MDM, and Content Management solutions so they can compete better and capitalize on the digital trends shaping global economies today. StrikeTru provides business process consulting, implementation, support, and value added product content services. StrikeTru is Akeneo’s preferred solution partner in the US and has implemented multiple Akeneo PIM projects.
StrikeTru’s leadership team has significant experience delivering enterprise information management solutions that include PIM, MDM, Enterprise Content Management, Data Warehousing, and CRM. Its PIM personnel have come from doing sophisticated PIM work with leading retail, manufacturing, distribution, energy, pharma and other companies.

For more information, visit