Press – Pierce Selects StrikeTru’s Akeneo2GlobalLink Translation Connector and Services

Pierce Selects StrikeTru’s Akeneo2GlobalLink Translation Connector and Services

Houston,TX, April 10, 2019 /PRWeb/ – StrikeTru, a data and digital solutions company, today announced that Pierce has selected its Akeneo2GlobalLink Translation Connector technology and services to streamline the process of launching and maintaining global product data and commerce websites.

Based in Hägersten, Sweden, Pierce is Europe’s leading online motorsports retailers. With a local presence in 17 European countries and serving over 35 markets, Pierce has become one of the most successful Swedish eCommerce companies of all time. In 2018, Pierce more than doubled their product assortment and experienced strong sales growth in multiple countries. As it continues its rapid growth, Pierce will leverage StrikeTru’s Akeneo2GlobalLink translation connector to scale its global product content and commerce operations. The StrikeTru solution connects users of Akeneo PIM to’s GlobalLink Connect system to speed up the translation and deployment of high-volume product data across global websites. Akeneo’s enterprise PIM was purpose-built for brands and retailers to optimize product experiences across sales channels. is the world’s largest provider of localization services and technology solutions, including the GlobalLink suite of translation management technologies.

To maintain its status as a leading online motorsports retailer, Pierce is focusing on optimizing its customer, employee and partner experiences. Deploying best-in-class solutions for Product Information Management and Content Localization support that strategy. Akeneo2GlobalLink offers a fully integrated in-app experience to manage global product content and translation workflows. This significantly reduces the time spent on content export/import, copy/paste, file transfer, and project management operations inherent in legacy translation processes.

Johan Viktorsson, Head of Program Management Office at Pierce, stated “Our people are spending an enormous amount of time translating product data and managing that data in multiple spreadsheets. Leveraging the Akeneo2GlobalLink solution will drive significant value for our content and commerce teams, and for our customers.”

Vik Gundoju, Partner at StrikeTru, stated, “Pierce is an exciting growth story in the online motorsports retail space in Europe. We’re pleased to know that our joint solution, developed by StrikeTru and, will help Pierce serve its employees and customers better by streamlining global product data localization workflows.”

About StrikeTru

StrikeTru is a data and digital solutions firm specializing in professional services. StrikeTru helps clients with their data management, governance, digital transformation, and omni-channel initiatives through a range of services and solutions in data strategy, architecture, PIM/MDM/DAM/E-Commerce and other technology implementations, digital platform integrations, data acquisition, and other data services. Companies come to StrikeTru to master their data, control and manage it better, and leverage it effectively to support their growth initiatives.

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