Press – City Furniture Selects StrikeTru and Akeneo PIM to Support Growth Plans and Accelerate Digital Transformation

City Furniture Selects StrikeTru and Akeneo PIM to Support Growth Plans and Accelerate Digital Transformation

StrikeTru to implement Akeneo PIM to support City Furniture’s customer-focused omni-channel initiatives.

HOUSTON, Texas, Jul 17, 2018 /PRWeb/ — StrikeTru, a data and digital solutions company, has been selected by City Furniture to implement Akeneo PIM as part of a program designed to help the furniture company streamline product information management and omni-channel processes, improve customer experience, and accelerate delivery of digital initiatives to drive growth. Ranked among Furniture Today magazine’s Top 100 U.S. Firms, South Florida based City Furniture sells products via store, online, and mobile channels.

The PIM project is part of City Furniture’s strategy of adding new stores, growing core furniture and home accent product lineups, delivering unified customer experience and digital enhancements across channels, and deploying technology for competitive advantage.

“Our partnership with StrikeTru will help us increase our competitive advantage and support our growth plans through greater efficiency, team collaboration, and customer-focused service delivery capabilities”, said Keith Koenig, President of City Furniture. “We selected StrikeTru for its understanding of our industry, mastery of PIM technology, and track record of delivering transformational PIM projects at scale.”

Vik Gundoju, a StrikeTru partner, said, “Implementing Akeneo PIM is further indication of City Furniture’s commitment to become a truly modern and agile customer-focused enterprise. We are working on helping City Furniture better support its digital initiatives, expand team collaboration, and operate even more efficiently.”

About StrikeTru
StrikeTru is a data and digital solutions firm specializing in professional services. StrikeTru helps clients with their data management, governance, digital transformation, and omni-channel initiatives through a range of services and solutions in data strategy, architecture, PIM/MDM/DAM and other technology implementations, digital platform integrations, data acquisition, and other data services. Companies come to StrikeTru to master their data, control and manage it better, and leverage it effectively to support their growth initiatives. For more information, visit .

About City Furniture
Ranked among Furniture Today magazine’s Top 100 U.S. Furniture Stores, City Furniture leads the industry in its trading area by providing shoppers with an outstanding array of styles and choices at great values. Key product categories include furniture, mattresses, and home accessories. The company has 17 City Furniture stores in its network, which stretches from Miami through Vero Beach in southeast Florida, as well as Naples and Fort Myers on the state’s west coast. Also, as a premier Ashley HomeStore licensee in southeast and southwest Florida, City Furniture owns and operates 12 Ashley HomeStore locations. For information visit

Vik Gundoju, +1 832 409 8182

City Furniture
Linda Lewis, +1 954 428 4477