Branding:

Influence your audience with a brand integrated design that communicates your brand value through your brand schemes. We help customize all your brand elements to create a strong brand identity.

Interactions:

Drive interactions using simple and user-friendly UI elements. We help you design intuitive navigation tools, useful input controls, helpful informational elements, action-based page layouts, and more.

Website UI Audit:

Prior to the designing the website, we understand the performance and interaction on your webpages using analytics. Identify opportunities to improve the product discovery/searchability and align page design and functions with your business goals for all your product pages. We perform an in-depth review of how customers interact with different product pages and existing UX functions, and implement best practices to engage, cross-sell, up-sell, and move the customers down the sales funnel for your goals.

Triggers To Migrate From BigCommerce V2 to V3

• Modernizing Tech Stack: If you are implementing or replatforming enterprise IT systems (including ERP, OMS, PIM, DAM, etc.) and looking to integrate those with your BigCommerce store, you should consider migrating your BigCommerce stores from V2 to V3 in order to avoid building integrations to V2 first, and then to V3 again. Integrations can be complex and expensive.

• Migrating to Multi-Storefront (MSF): If you want to move away from multiple BigCommerce stores to a Multi-Storefront, you must migrate from V2 to V3 as an MSF store requires you to be on V3.

• Adding Additional Store(s): If you are currently on one or more V2 stores and want to simply add a new BigCommerce store, the new store will be available in V3 only. The BigCommerce team might make exceptions in some cases to allow new V2 stores, but don’t bank on it. If you choose to operate both old V2 and new V3 stores (i.e. mixed model), it will lead to added cost and complexity in the areas of eCommerce operations management, product content management, employee experiences, training and enablement, integrations, etc.

• Better Features: Faster APIs, Metafield availability, improved product modeling (e.g. attach options and modifiers directly to products), newer functionality, etc. If you’re looking to compete on the basis of best tools and features, you should move to V3 to take advantage of its current and future capabilities.

Challenges When Migrating From V2 to V3

If your BigCommerce product catalog contains product options (i.e. variants), you must redo your product options setup when migrating from V2 to V3. The more complex your product options setup is, the more involved the migration will be. Here are some specific challenges:

• Even in the simplest scenarios, the process involves multiple manual and specific steps. There is no easy way to do it

• V3 options are no longer tied to option sets. Although V3 has shared options, there is currently no way to apply them to multiple products at once when rebuilding your product options

• Due to the inherent flexibility in V2 options management, different customers set up product options very differently. When migrating to V3, product options must be separated into options and modifiers. This requires analysis and rebuilding effort. In V2, you could create SKUs for each combination of options and modifiers. In V3, you can create SKUs for combination of option values. So during a migration to V3, you must decide how to rebuild those SKUs

• In V2, it was possible to create a SKU with a subset of product options only. In V3, a variant needs to be created for every combination of option values

• A migration is also an opportunity to make improvements such as consolidating multiple options into fewer options. This requires some data profiling and decisioning on which options to rebuild and how

• In addition to the above, there may potentially be other considerations when migrating product options

We offer PIM (product information management) and DAM (digital asset management) tools and connectors that can significantly enhance your BigCommerce store performance. Check out our connectors which help you transfer data between different platforms to make your life easier.

One of those connectors is our Akeneo PIM connector for BigCommerce, a robust app that links your Akeneo PIM tool with your BigCommerce store to sync product data. This is easy to install, user-friendly, single-click app that lets you manage your entire product catalog (products, product variations, categories, options, custom attributes, images and videos, SEO information) in PIM, and then sync that data to your BigCommerce store(s) effortlessly saving you time and money.