Automotive Catalog SEO & GEO Assessment
Find out how visible your parts catalog is in Google and in AI assistants like ChatGPT, Gemini and Perplexity, and why. We test whether AI assistants recommend your store for parts you sell, audit the product data and technical signals behind it, and give you a prioritized plan to close the gaps.
- AI assistants named the selling merchant only 37.4% of the time
- Every fitment-readiness dimension scored below 2.0/5
- 3 of 10 merchants had no Product schema
- FAQ content averaged 1.44/5
SEO vs GEO for parts catalogs
SEO helps your product and category pages rank in search results. GEO (generative engine optimization) helps AI assistants understand, trust and recommend your products in their answers. For auto parts, both depend on the same foundation: complete, structured, crawlable product and fitment data.
- AI assistants read product data, not keyword density
- Fitment hidden in a dropdown is invisible to both
- Schema, FAQs and comparisons give AI something to quote
Six Areas, One Visibility Score
Each area is scored and tied to specific pages and fixes.
How often AI assistants name your store for a sample of your products.
YMM tables, notes and OEM cross-references in HTML.
Product, Offer and identifiers; missing fields.
Descriptions, benefits, FAQs, comparisons, buying guides.
Indexation, canonicals, bot rules, AI crawler access, rendering.
Feed quality, identifiers and approvals.
Sample scorecard layout. Scores are illustrative.
How the Assessment Works
We use the same framework as StrikeTru’s 2026 auto parts AI visibility research, applied to your catalog:
- Sample selection: a representative set of products across your top categories.
- AI recommendation testing: we ask AI assistants where to buy each product and record whether, and where, your store appears.
- Page audit: product data completeness, fitment readiness, content depth and schema for each sampled page.
- Technical review: crawlability, indexation, bot-protection rules, AI crawler access and Core Web Vitals on key templates.
- Report & plan: scores, examples and a prioritized 30/60/90-day plan.
See the full research: 2026 Auto Parts AI Visibility Report →
Start Your SEO/GEO Assessment
Takes about 2 minutes.
What you get
- AI recommendation test results for your products
- Visibility score across six areas
- Page-level examples of what’s missing
- A prioritized 30/60/90-day plan
- Walkthrough with an SEO/GEO specialist
What Usually Moves the Needle
Complete Product schema
Brand, identifiers, offers and condition on every product.
Bot rules that let crawlers in
Security that blocks bad bots without blocking search and AI crawlers.
What is GEO?
Generative engine optimization: making your products easy for AI assistants and AI search to understand, trust and recommend.
Which AI assistants do you test?
We test the major AI assistants and AI search experiences your customers use. The exact set is confirmed at the start of each assessment.
Do I need to give you access to my systems?
No. The assessment uses public pages and AI testing. Search Console access is optional and adds depth.
How is this different from a standard SEO audit?
It adds AI recommendation testing and auto parts–specific checks, such as fitment as content and ACES/PIES-driven data, to technical SEO.
What happens after the assessment?
You get a prioritized plan. You can run it in-house or ask StrikeTru to help with enrichment, fitment content and schema.
Start Your SEO/GEO Assessment
Find out whether AI assistants recommend your store for the parts you sell, and what it will take to change that.