Manufacturers, distributors, and retailers run on fitment-heavy catalogs that outgrow spreadsheets and generic commerce tools fast. StrikeTru implements automotive PIM and connected commerce systems that get your product and fitment data organized, your catalogs launch-ready, and your products found — on your site, in marketplaces, and increasingly by AI shopping tools.
Automotive Commerce Challenges
These are the problems we hear from automotive parts manufacturers, distributors, and retailers every week.
Every supplier sends product data differently, turning onboarding into manual cleanup. We standardize it automatically
Incomplete or wrong YMM data drives returns and rejected listings. We implement ACES/PIES-based fitment management, validated before launch
Manual categorization and enrichment delay new SKUs for months. We automate launches down to days
ERP, PIM, and commerce platforms operate in silos, creating data gaps. We connect them into one flow
Weak YMM search and missing fitments mean customers can't find parts that fit. We structure data for better, more accurate results
Incomplete attributes hurt feed quality and ROAS. We build syndication that meets marketplace requirements
Product data isn’t ready for AI-driven discovery — unstructured data limits how you surface in AI search and shopping assistants. We structure and tag it for semantic search and emerging AI commerce channels.
15+ years implementing product data, commerce, and integration systems across manufacturers, distributors, and retailers.
PIM, commerce, integrations, and marketing under one team – not three vendors to coordinate
Reusable automotive frameworks and product accelerators help reduce complexity and get you live faster
Fitment modeling isn’t a learning curve for us – it’s where we start
From marketplace feeds to AI shopping tools, we build data infrastructure that gets you found
We model products, attributes, relationships, kits, and fitments for high-SKU catalogs a tailored PIM for Automotive solutions — not a generic template.
Supplier onboarding, enrichment, categorization, and fitment assignment with automated workflows.
We connect your PIM to BigCommerce, Shopify, Akeneo Commerce, MDM, ERP, and marketplace systems.
We structure and syndicate data for site search, Google shopping, and AI-ready product discovery.
We prepare your data for semantic search and AI shopping assistants as buyer behavior shifts.
Automotive-focused PIM/PXM implementations built to centralize product data, automate operations, and scale multi-channel commerce.
Delivering real results across product data, commerce, AI, and integrations.
For a Top Automotive Keys Distributor, the goal wasn’t just better data – it was faster, scalable commerce. By centralizing and automating their product ecosystem, we enabled the business to operate with speed, accuracy, and confidence.
Complex automotive catalog and ERP-driven workflows slowed updates and limited scale.
Implemented Akeneo PIM to centralize data, automate fitment, and enable real-time commerce sync.
Auto Parts Manufacturer had a working system, but it wasn’t built to scale across channels. We focused on centralizing product data in Akeneo PIM and gradually replacing fragmented workflows with a more structured, automated approach.
ERP-centric workflows and legacy systems limited scalability and multi-channel growth.
Centralized product data in Akeneo to enable automation, governance, and seamless ecosystem synchronization.
This new B2B storefront represents a significant investment in our partnerships, providing our business customers with a more efficient and intuitive way to interact with us online. We appreciate StrikeTru’s expertise in bringing this vision to life on the BigCommerce platform
Manual B2B workflows and complex pricing limited scale and customer experience.
Implemented BigCommerce B2B to streamline ordering, quoting, and customer workflows.
StrikeTru did a great job helping us modernize our IT and content management operations by implementing and customizing a PIM solution to City Furniture’s unique business needs. We look forward to our continued partnerships with StrikeTru to explore how PIM capabilities will add firepower to our digital marketing, e-commerce, and business growth initiatives.
Disconnected systems and manual processes limited speed, accuracy, and omnichannel scalability.
Unified PIM and DAM to automate enrichment, asset management, and cross-channel distribution.
Our partnership with StrikeTru to implement Akeneo and automate processes shows our dedication to simplifying data complexities and making the process of bringing our products to market smoother and more efficient, ultimately benefiting our customers.
Fragmented data and a stalled PIM, DAM, and commerce program limited scale across brands.
Rebuilt PIM and DAM to centralize data, enable governance, and power multi-site commerce.
We have been very impressed with StrikeTru’s expert level of understanding data-structure, ecommerce & the online world. Their comprehensive understanding of Akeneo PIM in impressive. They were able to overcome our challenges at every turn & help us better understand our future possibilities with their implementation.
Flat SKUs, manual pricing, and fragmented data limited B2B scale and product growth.
Implemented PIM and B2B commerce to structure data, automate pricing, and accelerate product onboarding.
Selecting StrikeTru for our Akeneo PIM implementation was spot on. Their expertise, timely delivery, and stellar support made all the difference.
Legacy PIM nearing sunset with limited time to migrate without disrupting eCommerce operations.
Rapidly replatformed to Akeneo PIM, migrating product data, assets, and relationships with zero downtime.
For AKG, the goal wasn’t just better data – it was faster, scalable commerce. By centralizing and automating their product ecosystem, we enabled the business to operate with speed, accuracy, and confidence.
Complex automotive catalog and ERP-driven workflows slowed updates and limited scale.
Implemented Akeneo PIM to centralize data, automate fitment, and enable real-time commerce sync.
UPI had a working system, but it wasn’t built to scale across channels. We focused on centralizing product data in Akeneo PIM and gradually replacing fragmented workflows with a more structured, automated approach.
ERP-centric workflows and legacy systems limited scalability and multi-channel growth.
Centralized product data in Akeneo to enable automation, governance, and seamless ecosystem synchronization.
This new B2B storefront represents a significant investment in our partnerships, providing our business customers with a more efficient and intuitive way to interact with us online. We appreciate StrikeTru’s expertise in bringing this vision to life on the BigCommerce platform
Manual B2B workflows and complex pricing limited scale and customer experience.
Implemented BigCommerce B2B to streamline ordering, quoting, and customer workflows.
Typically implementations take between 4-6 months. Timelines vary based on catalog complexity, fitment structures, integrations, automation requirements, and downstream commerce systems. Implementations can be phased to achieve quick wins and reduce risk.
We use expedited discovery, reusable automotive frameworks, prebuilt commerce connectors, and parallel-track implementation execution.
Yes. We support phased rollouts across catalogs, brands, storefronts, marketplaces, and downstream channels.
Yes. We support phased rollouts across catalogs, brands, storefronts, marketplaces, and downstream channels.
Yes. We integrate ERP systems, PIM/PXM platforms, commerce platforms, dealer systems, marketplaces, and downstream feeds.
Yes. We implement automotive fitment structures, compatibility workflows, ACES/PIES data onboarding, and YMM-driven commerce experiences.
Yes. We support high-SKU catalogs, large-scale fitment datasets, complex product relationships, and multi-channel syndication workflows.
Yes. We support channel-specific transformations, mapping rules, enrichment workflows, and downstream syndication requirements.
Talk to our automotive commerce team. In thirty minutes, we'll look at your current fitment, catalog, and commerce setup, flag where it's costing you time or sales, and show you what's worked in similar implementations — including where AI discoverability fits for your business. No pitch, just a working session.
