PIM for Shopify

Build Better Product Operations for Shopify

Centralize product data, streamline catalog management, and deliver richer commerce experiences with Product Information Management. As your Shopify business grows, managing product information across suppliers, catalogs, storefronts, and markets becomes increasingly complex.

PIM provides a governed foundation for trusted product data across every sales channel. Whether you’re implementing an enterprise PIM platform or adopting TruPIM, StrikeTru helps modernize product operations, improve catalog quality, and prepare for AI-powered commerce.

12+

Years of PIM & Commerce Experience

100+

Product Data & Commerce Projects

40+

Certified Specialists

Akeneo Silver Partner

Shopify partner

Why Shopify Needs a PIM

Growing catalogs eventually outgrow native product management.

Shopify is designed to sell products, but a PIM is designed to manage the product information behind them. As catalogs grow, product data becomes scattered across suppliers, ERP systems, digital assets, and Shopify. A Product Information Management platform centralizes, enriches, and governs product data before it's published across Shopify and every downstream commerce channel.

Organizations commonly struggle with:

Product data spread across multiple systems

Spreadsheet-driven catalog management

Supplier onboarding

Shopify Markets & Shopify B2B

Metafields & Metaobjects

Large merchandising updates

AI-powered commerce

Akeneo Enterprise + Shopify

Product Information Management Built for Modern Commerce

Every business has unique Product Information Management requirements. While enterprise organizations need advanced governance, complex workflows, and integrations, growing manufacturers, distributors, wholesalers, and retailers often require the same capabilities with faster implementation. StrikeTru helps businesses implement the right PIM strategy based on their products, processes, and long-term growth goals.

Product Data Modeling

Build scalable product structures using:

Product families

Attribute groups

Variants

Relationships

Reference entities

Category hierarchies

Product associations

Every attribute is modeled around your business — not around software limitations.

Product Enrichment Workflows

Improve product quality before products reach customers.

Product completeness

Content approvals

Marketing review

Engineering validation

Supplier review

Digital asset assignment

Incomplete products never reach BigCommerce.

Product Data Governance

Build scalable product structures that reflect how your catalog actually works, not how the software wants it to.

Product ownership

Approval workflows

Attribute permissions

Validation rules

Business governance

Audit history

Everyone works from one governed catalog.

PIM & Integration Strategy

Build a scalable PIM strategy aligned with your business processes, product data, and commerce ecosystem.

Configure strategy for:

Product information architecture

Akeneo to BigCommerce connector implementation

ERP, DAM, and third-party integrations

Attribute and category mapping

Product synchronization rules

Multi-Storefront (MSF) and multi-channel publishing

API and data flow orchestration

Every integration is designed around your business—not connector limitations.

Product Data Modeling

Build scalable product structures using:

Products & Variants

Collections

Product Options

Metafields

Metaobjects

Product Relationships

Digital Assets

SEO Content

Every product record is modeled around your business—not around platform limitations.

StrikeTru’s Shopify Connector

Purpose-Built Connector. Enterprise Ready.

Unlike generic connectors, StrikeTru’s Shopify Connector is designed specifically for enterprise product operations.

The connector enables reliable synchronization between Akeneo and Shopify while minimizing manual intervention.

Supported Synchronization

Products & Variants
Collections
Media
Product Options
Metafields
Metaobjects
Product relationships
Product options
Pricing
SEO metadata

Our connector supports incremental synchronization, scheduled publishing, validation, and large enterprise catalogs.

Scheduled synchronization
Manual publishing
Incremental updates
Attribute mapping
Validation before publishing
Error reporting
Media synchronization
Product activation rules
Category synchronization
Variant synchronization

Business users remain in Akeneo while Shopify receives trusted product information automatically.

Faster Data Management Than Shopify Imports

Managing large Shopify catalogs through native imports and manual updates eventually becomes a bottleneck.

With Akeneo and StrikeTru’s connector, merchandising teams can:

Instead of repeatedly exporting and importing spreadsheets, users manage products inside a governed PIM designed for catalog operations.

Advanced Attribute & Product Data Management

Enterprise catalogs require far more than titles and descriptions.

Everything remains synchronized with Shopify.

StrikeTru helps organizations manage:

Complex Product Attributes

Rich Product Relationships

Variant Management

YMM (Year-Make-Model) Product Management

Automotive and aftermarket catalogs require specialized fitment management.

StrikeTru supports Year-Make-Model (YMM) data structures that enable businesses to manage:

Vehicle
fitment

Compatible
products

Fitment
metadata

Compatibility
rules

YMM data can be governed within Akeneo while publishing compatible product information into Shopify or Selected Search plaform for improved customer search and buying experiences.

Product Data Syndication Across Every Sales Channel

Shopify is rarely the only destination for product information.

StrikeTru helps organizations syndicate governed product content across:

Shopify Sales channels
Dealer portals
Marketplaces
Distributor feeds
Search platforms
Print catalogs
Other Sales platforms

One product update can automatically reach every downstream channel.

Why StrikeTru

Commerce Expertise Meets Product Data Expertise

Most implementation partners understand either eCommerce or PIM.

StrikeTru has spent more than a decade helping organizations connect both.

Organizations choose StrikeTru because we provide:

Deep expertise in Akeneo Enterprise implementations

Proven Shopify integration & implementation experience

Plug-and-play Shopify connector

Extensive experience managing complex product attributes

Shopify Markets & Shopify B2B expertise

Enterprise product governance consulting

ERP, DAM, search, and marketplace integration capabilities

Product modeling for complex manufacturing and distribution catalogs

Flexible implementation and managed services

Consultant observations:

How We Work

Discovery & Assessment

Understand your catalog, business processes, integrations, and growth plans.

Solution Architecture

Design a scalable product model and Shopify integration strategy.

Akeneo Enterprise Implementation

Configure workflows, data models, governance, and user roles.

Catalog Migration

Cleanse, enrich, and migrate product information into Akeneo.

Shopify Connector Deployment

Configure attribute mapping, synchronization, validation, and publishing.

Integration

Connect PIM, ERP, DAM, Shopify, marketplaces, search, supplier systems, and more

QA & User Acceptance Testing

Validate publishing, workflows, product completeness, and connector synchronization.

Go Live

Deploy using phased rollouts with minimal disruption.

Managed Services

Continue improving product quality, governance, integrations, and catalog performance long after launch.

Looking for an Affordable PIM?

TruPIM for Growing Shopify Businesses

Not every organization requires enterprise PIM capabilities.

For small and mid-sized businesses looking for a simpler, cost-effective product information management solution, StrikeTru also offers TruPIM.

TruPIM helps growing Shopify merchants centralize product information, eliminate spreadsheet-driven catalog management, and publish accurate product data faster—without the complexity of an enterprise implementation.

As your business grows, StrikeTru can help you transition from TruPIM to Akeneo Enterprise while preserving your product data, governance strategy and and operational workflows.

Scope of Services

Service
Description
PIM Strategy
Product data assessment, governance, roadmap
Akeneo Enterprise Implementation
Configuration, workflows, data modeling, user setup
Shopify Connector
Installation, mapping, synchronization, optimization
Catalog Migration
Data cleansing, enrichment, transformation, migration
Shopify Markets
Multi-market product data, localization, and market-specific publishing
Product Data Management
Attribute modeling, taxonomy, variants, relationships
Managed Services
Pricing synchronization and centralized pricing management

Frequently Asked Questions

Why do I need a PIM if I already use Shopify?

Shopify is a powerful commerce platform, but it isn't designed to manage complex product information across multiple teams, suppliers, and systems. A PIM centralizes product data, improves governance, and automates publishing back to Shopify.

Most implementations are completed within a few weeks, depending on catalog complexity, integrations, and business workflows.

Yes. We migrate products, variants, collections, images, Metafields, Metaobjects, SEO content, and related product information while improving overall catalog quality.

Yes. We design and implement integrations between your PIM and ERP, DAM, ecommerce platforms, marketplaces, and other business applications to create a connected product ecosystem.

Yes. Organizations that do not require enterprise capabilities can implement TruPIM as a cost-effective product information management solution and upgrade as their business grows.

Yes. TruPIM supports Shopify and Shopify Plus, helping businesses manage larger catalogs, multiple sales channels, and growing product operations.

Yes. TruPIM centralizes the management of Metafields and Metaobjects, making it easier to govern structured product information across large catalogs.

Build a Better Shopify Catalog

Whether you're implementing an enterprise Product Information Management platform or looking for a faster path with TruPIM, StrikeTru helps you centralize product data, improve governance, and build scalable product operations for modern commerce.