How City Furniture Modernized Omnichannel Commerce with PIM & DAM
City Furniture at a Glance
Top U.S. furniture retailer
50+ years in business
32 retail stores across Florida
100K+ SKUs across furniture and home accents
Omnichannel operations (store, web, mobile, marketplaces)
Tech Stack
Platforms
Akeneo Enterprise PIM
Widen DAM
AS400 ERP
Productsup
Integrations
AS400 ERP → Akeneo PIM
Akeneo PIM ↔ Widen DAM
Akeneo PIM → Magento
Akeneo PIM → Productsup
1. The Problem
City Furniture’s growth ambitions were constrained by fragmented systems and manual processes.
Product data lived across AS400 ERP, Adobe Scene 7 DAM, spreadsheets, custom databases, and sync scripts. Digital assets were difficult to manage and manually linked to SKUs. Product errors, pricing discrepancies, and missing imagery impacted searchability and customer experience.
Launching new SKUs could take weeks. Bulk updates were difficult. Omnichannel synchronization was unreliable.
As competition intensified and customer expectations evolved, City needed a centralized, scalable product data and digital asset foundation.
2. What Was Holding Them Back
- No centralized system governing product data and assets
- Manual SKU setup and content updates
- Inconsistent pricing and availability across channels
- Legacy DAM limited to web imagery
- Limited automation for syndicating enriched content to marketplaces
- High operational overhead managing disconnected systems
Without modernization, scaling product assortments and digital channels would increase complexity and cost.
3. What They Needed
City Furniture required:
- A centralized PIM as the core data hub
- A modern DAM for scalable asset governance
- Bi-directional automation between PIM and DAM
- Faster SKU setup and bulk editing capabilities
- Reliable omnichannel syndication
- Reduced reliance on legacy custom tools
- Improved visibility, reporting, and governance
The objective was to modernize operations while accelerating digital growth.
4. How We Solved It
StrikeTru executed a two-stage transformation that centralized data, automated asset management, and streamlined omnichannel operations.
Established Akeneo as the Product Data Core
- Implemented Akeneo Enterprise PIM
- Designed product and digital asset taxonomies
- Defined validation rules, enrichment workflows, and approval processes
- Migrated 100K+ SKUs and structured 75K+ product models
- Bulk edit capabilities, product completeness, and real-time reporting
SKU setup time dropped by 50%
Deployed Widen DAM with Bi-Directional Integration
- Replaced Adobe Scene 7 with Widen DAM
- Migrated 25,000+ digital assets including images, 3D renders, swatches, PDFs, and brand materials
- Implemented bi-directional PIM ↔ DAM integration via StrikeTru connector
- Automated asset linking and enrichment across systems
Digital asset management became automated instead of manual.
Automated Omnichannel Syndication
- Integrated PIM with Magento and mobile POS systems
- Configured feed automation via Productsup
- Increased web sync frequency by 150%
- Ensured consistent pricing, attributes, and availability across channels
This eliminated frequent discrepancies between store and online channels.
Retired Legacy Systems & Reduced Complexity
- Decommissioned 4 legacy tools and custom processes
- Simplified system architecture
- Reduced operational overhead
- Improved data governance and enterprise visibility
City avoided costly ERP overhauls by shifting product mastering to PIM.
5. The Impact
Before StrikeTru
- Fragmented systems and manual asset linking
- Weeks to launch new SKUs
- Pricing discrepancies and content errors
- Limited bulk editing and reporting
- High operational complexity
After StrikeTru
- Centralized PIM & DAM foundation
- 100K+ SKUs governed and structured
- Automated bi-directional asset management
- 50% faster SKU setup
- 150% increase in sync frequency
- 4 legacy systems retired
- Improved searchability and omnichannel consistency
City Furniture now operates on a modern PIM-driven architecture that supports rapid merchandising, scalable enrichment, and unified omnichannel experiences.
Scaling Omnichannel Retail with PIM and DAM?
Read More Success Stories
How Raney’s Scaled B2B Commerce with BigCommerce B2B Edition & Multi-Storefront
How Brickworks Modernized Multi-Site Commerce with PIM and DAM
How an Automotive Keys Distributor Scaled Commerce with Akeneo
How Raney’s Scaled B2B Commerce with BigCommerce B2B Edition & Multi-Storefront
How Brickworks Modernized Multi-Site Commerce with PIM and DAM