Brickworks At A Glance
Global building materials manufacturer
Operating in Australia, New Zealand, and USA
$1B+ in annual revenue
9 brands, 1000+ products, 3000+ SKUs, 5000+ assets
Tech Stack
Platforms
Akeneo PIM
Adobe Commerce
Aqua DAM
Integrations
Acquia DAM → Akeneo PIM
Akeneo PIM → Adobe Commerce
1. The Problem
Brickworks, a global building materials manufacturer with over $1B in annual revenue, needed to modernize how product data and digital assets powered its digital channels.
An earlier attempt to implement PIM, DAM, and eCommerce had become bloated and fragile. Product updates were slow, duplication was widespread, and scaling across multiple branded websites introduced risk instead of speed.
The program had stalled. The business needed momentum restored quickly.
2. What Was Holding Them Back
The challenges were structural:
- Fragmented product data and digital assets
- No reliable single source of truth across brands and regions
- High duplication increasing cost and operational effort
- Data models not designed for multi-site scale
- Limited visibility into what data was changing and when
The existing setup could not support faster updates, stronger governance, or future automation.
3. What They Needed
To move forward, the business needed:
- A governed single source of truth for product data and assets
- Faster launches and updates across 9 branded websites
- Rich, site-specific product content and digital assets
- Simplified data management with minimal duplication
- Real-time visibility into ongoing data changes
- A scalable foundation with reduced IT dependency
4. How We Solved It
StrikeTru reset the program with a focus on clarity, scalability, and operational readiness.
We implemented Akeneo PIM and Acquia DAM as the central product data and asset backbone, purpose-built for a multi-brand, multi-site commerce environment.
Key elements of the solution included:
- Scalable data models supporting brands, regions, and channels without redundancy
- Centralized enrichment workflows for products, specifications, pricing, and digital assets
- Seamless integration between PIM, DAM, and Adobe Commerce
- An event-driven reporting framework within Akeneo, delivering custom daily change reports to relevant teams
- AI-driven image alt text enrichment, automating accessibility and SEO-ready content updates at scale
The turnaround was delivered in five months, replacing a stalled initiative with a stable, business-owned system.
5. The Impact
Before StrikeTru
- Fragmented product data and digital assets
- Slow, manual updates across websites
- Limited visibility into data changes
- High duplication and heavy IT dependency
After StrikeTru
- A single source of truth for product data and assets
- Faster, consistent launches across 9 branded websites
- Real-time visibility into daily product and content changes
- Automated enrichment improving content quality at scale
- Reduced complexity, duplication, and operational overhead
The foundation is now built to scale, not just to launch.
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