Partnership Overview
A Commerce-First PIM Built by Practitioners
About TruPIM & Its Products
TruPIM is a modern, lightweight, and scalable Product Information Management (PIM) platform built on Akeneo Community Edition and enhanced with pre-built integrations, platform accelerators, industry-specific accelerators, and automated data migrators designed specifically for commerce-led organizations.
TruPIM is built around how product data is actually consumed across eCommerce platforms, marketplaces, search tools, distributor networks, and B2B portals.
TruPIM Capabilities
Centralized Product Data Management
Manage products, variants, bundles, attributes, assets, and commerce-ready content from a single source of truth.
Automated Data Migrators
Built-in migrators that automatically pull existing catalogs from platforms like Shopify and BigCommerce into TruPIM, cutting initial data migration effort by more than half.
Pre-Built Commerce Platform Integrations
Deep, out-of-the-box integrations with leading commerce platforms, including:
- Shopify
- BigCommerce
- Miva Commerce
- Adobe Commerce
Pre-Built DAM Integrations
Native integrations with leading DAM platforms to manage and synchronize product-linked assets, including:
- Acquia DAM (Widen)
- MediaValet
- Canto Cumulus
Marketplace & Feed Management Integrations
Integrations with feed management services and marketplace ecosystems to support product distribution across major marketing and sales channels, including:
- Amazon
- eBay
- Walmart
- The Home Depot
Industry & B2B Accelerators
Industry-specific capabilities designed to support complex vertical requirements, including:
- YMM (Year / Make / Model) management for automotive catalogs
- Synchronization with search and merchandising platforms such as Searchspring
- Integrations with B2B product content and distributor databases, including:
- AD eContent
- Orgill
- Essendant
- ARI Network Services
- AD eContent
- Orgill
- Essendant
- ARI Network Services
B2B Portals & Distributor Experiences
Support for WooCommerce- and Adobe Commerce-based partner and distributor portals, enabling TruPIM to act as the upstream product data foundation for controlled B2B experiences.
Process Driven Workflow & Governance
Role-based access, validations, approvals, and publishing controls for business users.
Together, these capabilities make TruPIM a commerce-ready, activation-first PIM that is fast to deploy, easy to operate, and built to scale.
Our Partnership History
StrikeTru brings 15+ years of PIM delivery experience across B2B and B2C commerce ecosystems, supporting organizations with complex product data, multiple channels, and deep integrations.
In our experience, we find small businesses struggle to justify investing in a PIM solution. A combination of high platform, implementation, support, and potentially server costs is one reason. Poor usability and lack of robust pre-built integrations to popular eCommerce and other digital platforms contribute to overall cost and longer time to value. TruPIM was launched to address this gap.
Built on the open-source Akeneo Community Edition, TruPIM extends the core Akeneo Community Edition features with pre-built integrations to eCommerce platforms, DAM systems, and marketplaces. It also includes product data domain, industry, and B2B data source specific accelerators, combined with guided self-service implementations, to deliver a powerful yet affordable PIM designed for small businesses that need structure, speed, and control without enterprise-level complexity or cost.
TruPIM is designed for small businesses that:
Seek affordable PIM solutions
Need a central source of truth for product data and assets
Want to trade-in powerful data management and syndication capabilities that far exceed what eCommerce platforms or excel sheets provide
Seek to optimize and automate legacy processes at low cost
Value deep real-world implementation expertise and best practices provided by StrikeTru
Businesses that want to start with an SMB-friendly PIM while planning for future growth
By bringing deep PIM implementation expertise across industries to a small business friendly platform, StrikeTru helps teams move faster today while enabling long-term growth.
For companies that need advanced enterprise-grade capabilities, TruPIM provides a clear and cost-effective upgrade path to Akeneo Advanced and Premium editions, preserving data models, data, UI configs, and integrations.
Why StrikeTru Is a Great TruPIM Partner
StrikeTru powers TruPIM with smarter product data and seamless scalability.
Platform & PIM Implementation Expertise
Proven expertise in PIM platform architecture, all Akeneo editions, and complex enterprise-grade implementations.
Commerce-Aligned Data Modeling
TruPIM data structures match how commerce platforms, marketplaces, and B2B systems work.
Integration-Led Thinking
Pre-built integrations, accelerators, and migrators remove friction from day one.
Ecosystem-First Design
Built to support storefronts, marketplaces, search, distributor networks, and B2B portals.
Business-User Focused
Designed for merchandising, catalog, and marketing teams, not just IT.
Fast Time to Value
No long discovery cycles or heavy custom builds required.