MDM & Data Governance Summit Speaking Engagement – Akeneo PIM Case Study

28/10/2016 | by striketru

StrikeTru will be speaking at a major IT industry conference, MDM and Data Governance Conference 2016, in New York City on Nov 9, 2016. StrikeTru and will present an Akeneo PIM case study on how used PIM to modernize its IT & digital commerce operations.

Below is a copy of the official session abstract.

CASE STUDY: Enterprise-Grade Open Source PIM – An Important Option for Modern IT

Vik Gundoju, Partner, StrikeTru
Kyle Christiansen, Applications Architect, Market America/

Legacy operations involve high cost and complexity in aggregating, managing, and sharing an ever increasing amount of product information with customers, trading partners, regulatory agencies, and consumers. A PIM solution makes it easy to manage and distribute product data. An enterprise-grade open source PIM solution has the best chance of helping IT reduce costs, operate more efficiently, and gain quick access to innovations in PIM. Despite the success of well-known commercial open source technologies, many IT leaders often do not fully understand the benefits and value of open source technologies.


This session will review key open source MDM capabilities including: master, reference and metadata management; digital asset management: data governance: marketplace connectors; and product data synchronization between ERP, PLM, sales, and marketing applications.  Specific attention will be given to Akeneo which is the market-leading open source enterprise PIM.

To further the understanding of open source PIM, a case study discussing Shop.Com’s leverage of Akeneo to modernize its IT landscape will be presented.  This enabled the enterprise to become more agile in managing its global, multi-site, multi-language, multi-currency, and multi-channel commerce operations.

To highlight how open source PIM can accelerate enterprise success, StrikeTru and Shop.Com will present these topics:

  • Understanding the business & technology benefits of enterprise-strength open source technologies for PIM
  • Overcoming the prejudices & misinformation that plague open source decision-making
  • Planning for the next generation of digital commerce

The 11th annual MDM and Data Governance Conference will be held Nov 8-10, 2016 at the Hilton Hotel in Midtown, New York City. It will attract an audience of over 500 Master Data Management (MDM) professionals at all experience levels looking to exchange ideas and build connections with the MDM community.

Vik Gundoju from StrikeTru will share the stage with Kyle Christiansen, an Enterprise Applications Architect at MarketAmerica/, a StrikeTru customer.

For more information including the full conference schedule, visit