How Raney’s Scaled B2B Commerce with BigCommerce B2B Edition & Multi-Storefront
Raney’s at a Glance
Leading provider of aftermarket parts for the Heavy Duty Trucking industry
Large multi-customer B2B operation
High SKU volume and complex pricing requirements
Focused on modernizing digital buying for dealers and enterprise customers
Tech Stack
Platforms
BigCommerce
BigCommerce B2B Edition
NetSuite ERP
Pimberly PIM
Integrations
Pimberly PIM → BigCommerce
NetSuite ERP ↔ BigCommerce
1. The Problem
Raney’s needed to modernize its B2B commerce operations to better serve dealers and enterprise customers.
With 100,000 SKUs, hundreds of B2B customers, and thousands of customer locations, the existing processes for quoting, ordering, and invoicing were operationally heavy and difficult to scale.
Customers expected:
- Faster product discovery
- Personalized pricing and credit terms
- Streamlined digital quoting and reordering
- B2C-style buying experiences in a B2B environment
Internally, sales and support teams required better visibility and synchronized data across systems.
Raney’s needed a scalable B2B commerce foundation integrated tightly with ERP and PIM.
2. What Was Holding Them Back
- Manual or fragmented quoting and ordering workflows
- Complex customer-specific pricing structures
- Difficulty scaling operations across 800+ customers and 2,000 locations
- Lack of a unified B2B digital buying experience
Without modernization, growth would increase operational complexity instead of efficiency.
3. What They Needed
Raney’s required:
- A modern B2B storefront built on a scalable commerce platform
- Login-based B2B buying experiences
- 4-tier customer pricing architecture
- Company accounts with credit limits and payment terms
- Seamless ERP synchronization for quotes, orders, and invoices
- Multi-storefront architecture to support brand and operational flexibility
- A phased rollout strategy to minimize risk
The goal was to streamline digital commerce while improving customer and employee efficiency.
4. How We Solved It
StrikeTru led an end-to-end B2B commerce implementation tailored to Raney’s operational scale.
Implemented BigCommerce Multi-Storefront & B2B Edition
- Designed and launched a login-based B2B storefront
- Configured company accounts and buyer portal features
- Enabled personalized price lists, payment methods, credit limits, and terms
- Implemented assisted ordering and sales rep masquerading
- Customized storefront theme for B2B branding and UX
The new platform delivered a B2C-like buying experience tailored for B2B operations.
Architected Tiered Pricing at Scale
- Configured 4-tier price lists across 100,000 SKUs
- Automated pricing logic aligned with ERP data
- Supported 800 B2B customers and 2,000 locations
- Ensured accurate, customer-specific pricing visibility
Pricing became scalable, automated, and reliable.
Executed Phased Rollout & Enablement
- Initial rollout to 100 customers
- Data cleansing and migration of company records
- End-to-end testing and user acceptance validation
- User training for internal teams
- Go-live support and hypercare
The phased approach minimized disruption and ensured adoption.
5. The Impact
Before StrikeTru
- Operationally heavy quoting and ordering processes
- Complex pricing structures managed with effort
- Fragmented ERP and storefront workflows
- Limited B2B digital buying experience
After StrikeTru
- Modern B2B storefront powered by BigCommerce
- 100,000 SKUs available with structured pricing tiers
- 800+ B2B customers supported
- Automated ERP integration for quotes, orders, and invoices
- Personalized pricing, credit terms, and buyer portal features
- Streamlined digital workflows for customers and sales teams
Raney’s now operates on a scalable B2B commerce infrastructure designed to support growth across customers, locations, and product volume.
Launching a B2B Commerce Platform?
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