Partners with Kibo, Akeneo and StrikeTru
TAMARAC, Fl. – Top 100 retailer City Furniture has partnered with e-commerce company Kibo to allow for more development of highly personalized customer journeys. The retailer has also gone live with phase two of its product information management project with Akeneo and StrikeTru.
Kibo presents headless-based e-commerce for retailers, where the front end of the e-commerce shop and the back end of it are decoupled and stand independently of one another.
“This new partnership offers us unlimited possibilities,” said Juan Lopez, City Furniture director of software product development. “Kibo’s modular, microservices-based structure fits with our own headless architecture allowing us to create exactly what we need, from specific promotions and pricing to a fluid shopping-cart experience.”
Lopez said the new partnership empowers the City Furniture team to create the exact experience and messaging needed at every step of the buyer journey, from product discovery to promotions and checkout. They now are able to more easily manage e-commerce, supply chain logistics and marketing personalization through one system, centralizing strategy, increasing agility and gaining valuable customer insights .
As part of phase two of its PIM project with Akeneo and StrikeTru, which provides product experience management solutions and end-to-end product data solutions to help merchants, City Furniture upgraded its digital asset management system. The upgrade allows the retailer to automate product asset transfers in order to achieve fast and efficient product feed syndication to distribution channels such as e-commerce websites or marketplaces.
“StrikeTru helped us derive more value out of our PIM and DAM investments by migrating product asset processes and automating asset transfers onto other enterprise systems and shopping channels,” said Gurtegh Singh, City Furniture program manager for strategic projects.
Singh said the company also recommended and helped select a feed management tool to better optimize company product feeds to search engines and shopping channels, in order to reduce the cost and complexity involved in those processes.
City Furniture originally went live with phase one in February 2019. Since then, the retailer has doubled its SKU and product attributes counts, significantly increased the e-commerce share of its retail business and saw a 150% increase in web sync frequency. Singh said Akeneo’s AI-powered data quality insights tool also helps City Furniture identify issues with its product information and fix those problems rapidly.